What needs do the smart bracelet need to attract a large number of people to buy? - Industry news

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What needs do the smart bracelet need to attract a large number of people to buy?

Our Admin
2017-11-11
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          What needs do the smart bracelet need to attract a large number of people to buy?

          I think the reply to this question is certainly 10,000 of a thousand readers.

          1: Users do not necessarily know their own needs
          Mentioned in "Steve Jobs Biography."
          Some people say: "What consumers give them what they want."
          - But that's not my way. Our responsibility is to figure out what they want in the future.
          I remember Henry Ford once said, "If I was initially asking consumers what they wanted, they should be telling me, 'To a faster horse!'"
          People do not know what they want until you put it in front of them.
          Because of this, I never rely on market research.
          Many people because of this sentence and mistakenly Steve Jobs is behind closed doors, based on their own talent and grasp of the product.
          And actually not the case, he is very attentive to listen to consumers, can keen to capture the user's pain points, and consumers have a lot of exchanges. The final choice based on their own ideas to produce products, in fact, has fully taken into account the feedback of consumers, combined with their own professional accumulation and make a comprehensive consideration.
          Users often can only extract a rough outline, as for the carriage in addition to other details faster, in fact, still need to build their own product developers. As we've seen with Avatar, the movie shows only the scenarios that need to be seen by the audience. In fact, Cameron has constructed all the details about the country of Avatar.
          2: From a functional point of view, a bracelet should or can have what functions
          Basic functions: motion detection, sleep monitoring, vibration reminder, heart rate monitoring.
          Specific usage features:
          (1) message push, call reminder, call reject, push the weather forecast, oxygen saturation monitoring.
          (2) GPS positioning, voice calls, voice assistant, NFC and mobile payment, decorative, somatosensory interaction.
          Bracelet performance
          (1) Life: 3-30 days life, each brand and function difference but time.
          (2) Waterproof: IP65-IP68 waterproof, different brands and different functions.F10 heart rate smart bracelet can be reach to IP68.
          (3) data transmission: synchronous data speed, and now are basically using the Bluetooth 4.0 protocol, data from the hand ring spread to the speed of mobile APP, according to the data size and bracelet hardware and software are related to speed faster and slower. If you can use WiFi indoor transmission of data, it is automatically switched to Bluetooth in the outdoor transmission, presumably also loved by the people.
          For the user, it is sure to increase all of the above functions, the performance of the tune to the best, would like to come is also excellent.
          However, the more often the functions are more complicated, the data synchronization speed will be reduced, while life will be reduced, the price will increase dramatically, bracelet dial will increase, bracelet volume and weight have increased.
          As of now, we can not fully integrate the functions of a mobile phone and a computer completely. Likewise, we can not fully add all the functions you want to one bracelet.
          Even many people love the Apple phone, but still some people will feel the power is not strong enough, can not.
          3: Currently on the market popular smart bracelet
          Back to this question: a smart bracelet with what function will attract a large number of Chinese / global users to buy?
Speaking with Market Practices: A report released by market research firm IDC shows that for the first time in the first quarter of 2017, Mi band surpassed Fitbit as the world's largest maker of wearable devices.
          Xiaomi from July 2014 release of the first bracelet price 79 yuan Mi band 1, to June 2016 released the second price of 149 yuan Mi band 2, and other brands under the Mi band, go Are very cost-effective product line.
          Spent Mi band generation and second generation will know that the function of Mi band should not be very rich, but cost-effective, you can crazy crush other brands of products, so that market share can reach the maximum.
          Therefore, the above question, talked about so many features, many of the Mi band does not have, but does not prevent others will be able to attract global users to buy.

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